I&V

When you walk by a shop like Roberto Cavalli or Valentino with its advertisement or maybe when you flip a magazine such as Vogue Paris or V Magazine you might see photographs that have a side of quirkyness and elegance on other. Yep, those photos must be taken by this duo of Inez van Lamsweerde & Vinoodh Matadin.

Inez van Lamsweerde and Vinoodh Matadin have been life partners as well as inseparable photographic collaborators since they met while studying at Amsterdam’s Art Academy in 1986. They are among the few photographers that straddle the line between art and fashion, showing their work in galleries around the world while photographing campaigns and editorials for leading brands and magazines. Their first art projects, Thank You Thighmaster (1993) and Final Fantasy (1993), were developed while van Lamsweerde undertook a residency at New York’s PS1 Contemporary Art Center. They were two of the earliest gallery-based projects to convincingly use digital manipulation to confront the viewer with the implications of the technological era while visualizing an internal dialogue.

Inez van Lamsweerde and Vinoodh Matadin

Here are some of their magnifique work :
Vogue Italia April 2007, Model: Lara Stone (IMG)


Chloe by Chloe Fragrance, Models: Chloe Sevigny, Anja Rubik and Clemence Poesy

Givenchy F/W 07 Ad Campaign, Model: Lara Stone

Cesare Paciotti F/W 07, Model: Anja Rubik

Roberto Cavalli S/S 2008, Models: Daria Werbowy, Kate Moss, Eva Herzigova

Michaa S/S 2008 Ad Campaign, Model: Raquel Zimmerman